The business task
Motivate people to read electronic books. That is the objective stated on the original project slide, commissioned in the context of Leo Burnett, Google and WWF.
WWF / GOOGLE / FREE-A-TREE
Read digitally.
See a bigger story.
Free-a-Tree encouraged people to read electronic books. Its illustrated forest turned the idea of a digital reading choice into an experience that could be explored on mobile and web.
Explore the project
THE PROJECT
The participation mechanic
An illustrated virtual forest and book-related counters made the initiative visible. The retained Android source includes book scanning, bookshelves, score screens and social sign-in interface assets.
What Keiss Media made
The mobile application and HTML5 experience recorded in the portfolio. Original production resources and the archived screen establish the book-led experience and its digital formats.
HOW THE EXPERIENCE CONNECTS
From a brand idea
to an audience action.
A reading choice
The initiative starts with electronic books.
A visible world
The forest gives the idea a visual expression.
A connected experience
Mobile and web formats carry the same project identity.
THE PRODUCTION IDEA
A useful action became an understandable digital story.
The visual metaphor gives an otherwise abstract choice a place to live. The production lesson is making a campaign’s intended behaviour tangible through an interface—not claiming environmental results that the retained material cannot substantiate.
Project reference material
The original slide states electronic-book reading, not physical tree planting. The displayed book counts are historical interface content. No verified number of books read, trees saved, geolocation feature or present environmental impact is claimed.
- Commissioning context
- Leo Burnett / Google / WWF
- Presentation
- The cover is a contemporary presentation based on retained project materials. Device frames and the English visual treatment are new; the original project evidence remains below. The presentation does not establish additional historical work or outcomes.
