Make coffee
worth exploring.
KFC’s coffee offer needed a distinctive promotional concept. The project was an experiment with the coffee proposition: a reason to discover the range, rather than another static list of drinks.
KFC / COFFEE CAMPAIGN
Even an owl
needs a
wake-up call.
A coffee promotion with a character, not just a product catalogue. Keiss Media conceived the sleepy-owl idea and took it from creative development to an interactive website and promotional banners.
Choose a coffee. Meet the owl. ↓NOT A MORNING PERSON.
FROM A PRODUCT TO A STORY
Give people
something to play with.
Make coffee
An owl that
needs waking up.
A familiar sleepy-owl joke became the campaign’s central idea. Choosing a coffee changed the character’s behaviour. The product itself made the story happen.
One character.
Several reactions.
The website brought together five coffee choices, animated owl reactions and sharing. The idea carried into promotional banners.
THE COFFEE WEBSITE
Pick a coffee.
Change the mood.
This is the concept as an experience. Choose one of five coffees and see how the owl responds.
KFCCOFFEE / WAKE UP THE OWL
A COFFEE FOR EVERY MOODWake up
Your coffee?
Wake up
the owl.
It’s been a long night. Choose a coffee below and see what happens.
Your coffee?
FIVE COFFEES. FIVE REACTIONS.Five coffees. Five different reactions.
Choose a coffee to play its reaction. You can pause the animation or start again; reduced-motion preferences are respected. This preview does not offer ordering or run a competition.
Project reference material
The owl and its animation frames are original campaign assets, recovered from the production archive. The English interface, layout and controls are a contemporary reconstruction, not a recovered live website. The project’s character, coffee choices and reactions inform the presentation; no additional historical delivery or current offer is claimed.
English presentations of the archived coffee screens are shown below. The refreshed laptop illustration on our home page brings these same characters and choices together in one portfolio composition.
Another KFC project: Find a Pair
A separate, smaller project: a memory game for an in-restaurant touchscreen panel. Guests matched pairs of cards and took part in recurring prize draws.
YOUR NEXT PRODUCT CAMPAIGN
What could your
product make happen?
A character, a game or a playful product choice. Let’s create an experience your audience wants to take part in.