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CATCH YOUR LUCK / SOCIAL CONTEST

A promotion
built for participation.

A shopping-themed social application. Created for PayPal through Grayling, it gave people an interactive way to take part in the promotion.

KEISS MEDIA ROLEInteractive application production
FORMATSocial applications · Promotional game
English-localised PayPal promotion showing a shopping trolley and branded competition artwork.
English-localised presentation of the archived game artwork. Click the image to view full size.

The brief

Develop a social application for the “Catch Your Luck with PayPal” promotion. The commissioned work was an interactive campaign application, not a payment-processing platform.

The experience

A shopping-themed game carried the promotion into the social platforms where participants already spent time. The campaign combined branded visuals with a concrete invitation to play.

The delivery

Keiss Media developed the promotional application for Facebook and VKontakte. Grayling commissioned the work for PayPal. The historical portfolio records the platforms and shows original game screens.

English-localised PayPal game introduction
The shopping theme made the promotion’s context visible.
English-localised PayPal game showing a shopping trolley and controls
The game screen: a shopping trolley, items to collect and a clear invitation to play.
Project reference material

This is historical agency work, presented to explain the project and Keiss Media’s experience. It is not a statement of a current client relationship. Campaign performance figures are not claimed.

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