The business task
Present a new product and its packaging in an interactive application. The content needed to explain product information and provide tasks, rather than work as a single static presentation.
PHILIP MORRIS / MARLBORO / MARLBORO FILTER PLUS
Product knowledge.
Made interactive.
An iPad application turned product information into a guided, touch-based experience. Packaging, filter construction and product details became things people could explore.
Explore the project
THE PROJECT
The interaction mechanic
The user explored product details by touch, then moved into tasks and game sections. The original application groups product design, information and activities into a guided digital format.
What Keiss Media made
The iPad application recorded in the agency portfolio for Philip Morris. Retained project screens show the product-information, assignment and game sections of Marlboro Filter Plus “Trade Master”.
HOW THE EXPERIENCE CONNECTS
From a brand idea
to an audience action.
Explore
Touch-based product information replaces a passive slide.
Understand
Packaging and product features have their own sections.
Apply
Tasks and games add an active learning format.
THE PRODUCTION IDEA
Not every digital brand project is a public campaign.
This application demonstrates interactive product communication. It belongs alongside consumer-facing projects as a different production format: a guided application for product knowledge and sales support.
Project reference material
The source supports an iPad application with product information, tasks and games. The audience is interpreted as product-learning / trade support from the “Trade Master” interface; a mass consumer campaign is not claimed. This is a description of historical production, not a present tobacco promotion.
- Commissioning context
- Philip Morris
- Presentation
- The cover is a contemporary presentation based on retained project materials. Device frames and the English visual treatment are new; the original project evidence remains below. The presentation does not establish additional historical work or outcomes.
