The business task
Create social applications for the Krasnaya Polyana DIGITAL promotion. The brief needed a digital participation format that expressed the campaign’s winter-sports theme.
BUD / KING OF HILLS / KING OF SPORTS
The campaign.
With a cast of players.
King of Hills and King of Sports brought a winter-sports promotion into social applications. Cartoon riders and a shared mountain setting made participation visible.
Explore the project
THE PROJECT
The participation mechanic
King of Hills and King of Sports put cartoon participants into ski and snowboard scenes. The archived screens show player characters, social support and a shared sports environment.
What Keiss Media made
Two promotional social applications for VKontakte and Facebook, commissioned by AdWatch Isobar. The source portfolio records both titles and shows their campaign screens.
HOW THE EXPERIENCE CONNECTS
From a brand idea
to an audience action.
A sports setting
The campaign’s theme becomes the game’s visual world.
Participants on screen
Characters make the audience part of the experience.
A social format
The applications live where people already connect.
THE PRODUCTION IDEA
A promotion people could take part in.
The campaign did not depend only on a message about winter sports. A digital game environment gave the theme a participatory format, with recognisable characters and social context.
Project reference material
BUD is identified in the retained working portfolio text and campaign artwork. The source records AdWatch Isobar and both social platforms. No participation totals, sales uplift or modern operating game are claimed.
- Commissioning context
- AdWatch Isobar
- Presentation
- The cover is a contemporary presentation based on retained project materials. Device frames and the English visual treatment are new; the original project evidence remains below. The presentation does not establish additional historical work or outcomes.
