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McDONALD’S / OLYMPIC FLAME

Every step
keeps the
story alive.

An Olympic campaign people could take part in. A mobile pedometer and a campaign website turned everyday walking into a shared story: keep the flame burning, follow the progress and climb the leaderboard.

Try the mechanic
Contemporary campaign presentation: two smartphones, a red and gold flame and a path suggesting movement.
THE FORMAT

Mobile app & campaign website

KEISS MEDIA’S ROLE

Mobile application development

THE DELIVERY

Through an agency partner

THE IDEA IN ACTION

A brand message.
An everyday action.

01 / THE GOAL

Beyond watching
the campaign.

Give people an active role in McDonald’s Olympic campaign. Connect the sporting theme with something they could do in everyday life: walk.

02 / THE MECHANIC

Steps fuel
the flame.

The mobile pedometer supported a virtual flame. The website brought participants together, displayed step totals and ranked walkers. Individual activity became part of the campaign.

03 / THE WORK

From your pocket
to the campaign.

Keiss Media developed the mobile application through an agency partner. The campaign connected the flame, participants, competition and rankings.

THE CAMPAIGN WEBSITE

Your steps.
Everyone’s flame.

The app gives you a personal action. The website turns it into a shared challenge. Contribute demo steps here or in the phone preview below: the community total, flame and leaderboard respond together.

McDonald’s OLYMPIC FLAMELeaderboard ↓
A CHALLENGE WE BUILD TOGETHER

Small steps.
One big flame.

Keep moving. Your next steps become part of our shared progress.

6,000COMMUNITY DEMO STEPS
10,000 steps is an illustrative goal, not the historical target.Your steps will update both previews.
Red and gold campaign flame whose brightness grows with collective demo progress.EVERY WALK COUNTS
YOUR CONTRIBUTION

0 demo steps

Challenge leaderboard

SIMULATED ENTRIES
RankParticipantDemo steps
01Walker 012,500
02Walker 022,000
03Walker 031,500
04You / preview0

All counters and leaderboard entries here are demonstration data. The controls simulate steps and update both previews. This preview does not run a real contest.

THE MOBILE EXPERIENCE

Don’t just
see the idea.
Feel the mechanic.

Start the preview, then add a few demo steps. The counter grows and the flame’s energy rises. One simple action makes the campaign’s idea tangible.

  1. Walk.The audience has something concrete to do.
  2. Keep it burning.Visible progress connects the action to the campaign.
  3. Share the moment.The original experience included sharing achievements with friends.

Buttons simulate steps; the demo does not use motion, location or personal data. This is an interactive preview, not a live McDonald’s service.

McDonald’s OLYMPIC FLAME

Keep it
burning.

Ready to walk.
0DEMO STEPS

An interactive preview.
No sensor access. No data collection.

WALK → FUEL → SHARE
Project reference material

The refreshed flame and phone visuals are a contemporary presentation of the original participation idea, not additional features delivered in the historical project. The interactive website and mobile previews are reconstructions, not the original live services.

The website presentation draws on recovered campaign layouts and the project owner’s recollections: a flame fuelled by participants’ combined steps, a competition and participant rankings. The collective goal follows those recollections; its historical value has not been recovered. The 10,000-step goal and all rankings in the preview are illustrative.

The campaign’s archived mobile interface, presented in English, is shown below.

English presentation of the archived step counter and virtual flame.
The counter and virtual flame.
English presentation of the archived instructions for walking and sharing.
Walking, activity and sharing.

YOUR NEXT DIGITAL CAMPAIGN

Give your audience
a reason to take part.

A challenge, a mini-game or a brand experience. Let’s start with what you want people to do.

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