# Idea and concept: CHARGE learning example

All information is fictional. This is not a commission, an acceptance record, a verified result or a required service package.

## Status

An option for discussion in a fictional project; no client selection has been made.

## Proposed idea

“Build your charge”: choose a citrus flavour, play a short match-3 round, then see the result and a drink information card.

## Visual direction

A white drink can with plus, minus and charge-segment graphics. Orange uses orange, lime uses green, and grapefruit uses coral. Fruit shapes and labels supplement colour.

## Message

“Fresh flavour. Your charge.” is draft campaign copy, not a claim about a physiological effect.

## Alternative to compare

A non-game flavour selector with a short interactive story. It may be more appropriate if the audience is unwilling to play.

## What to test

Whether people understand the mechanic and its connection to the product, whether play distracts from exploring flavours, and whether all three flavours are recognisable without an explanation from the author.

## Constraints

No promise of sales growth, physical rewards or health benefits. Campaign rules and permitted claims still need review.

Full workflow: https://keissmedia.com/resources/project-workflow/#concept