# Source material and brief: CHARGE learning example

All information is fictional. This is not a commission, an acceptance record, a verified result or a required service package.

## Status

Learning draft. A fictional project, not a commission or an approved plan.

## Business need

Introduce an adult audience to the fictional CHARGE range through a digital project.

## Product premise

Three citrus flavours: orange, lime and grapefruit. The drink can carries battery-inspired graphics. These are premises for the example, not evidence of an existing product.

## Audience action

Explore the flavours and try a short game. This is a proposed objective; the suitability of the format still needs testing.

## Available material

Illustrative packaging images and a three-flavour palette. No audience research, media plan or channel requirements are available.

## Open questions

Launch date, budget, channels, measurement, approvers and brand restrictions. None is considered agreed.

## Next decision

Clarify the objective and constraints with the client, then compare ways for the audience to participate.

Full workflow: https://keissmedia.com/resources/project-workflow/#brief