# Concept and option comparison

Keiss Media · Version 1.0 · 15 October 2026

If an answer is unknown, say so. You do not need to complete every field before a first conversation.

## Task and audience action

[What is the task and what user action could support it?]

## Main idea

[Explain the idea in plain language. Why would someone participate and how is the brand relevant?]

## Alternative approaches

[For each option: user scenario, motivation, content, production work and constraints. Include a simpler option.]

## Comparison criteria

[Compare user value, business fit, supporting evidence, cost, time and dependencies. Do not turn unknowns into precise scores.]

## What to test before production

[Which assumption is riskiest? How will you test it and what decision will the result support?]

## Decision and open questions

[Which direction was chosen, by whom, why and what still needs checking?]

## Sources and adaptation

- 18F, U.S. General Services Administration: [Design hypothesis](https://raw.githubusercontent.com/18F/methods/main/_methods/design-hypothesis.md). CC0 1.0 Universal.
- 18F, U.S. General Services Administration: [Design studio](https://raw.githubusercontent.com/18F/methods/main/_methods/design-studio.md). CC0 1.0 Universal.

Adapted from 18F’s Design hypothesis and Design studio methods and Keiss Media’s earlier worksheet. Workshop instructions were removed; production constraints and decision records were added.