# Concept and option comparison

Keiss Media · Version 1.0 · 15 October 2026

The example is fictional. It demonstrates completion, not the outcome of an actual project.

## Task and audience action

Help people choose a walk and open its route description, rather than merely spend longer on the site.

## Main idea

Choose a walk by the time available. Stops along the route connect the experience to the brand’s offer.

## Alternative approaches

A: three questions followed by a route recommendation. B: three route cards showing duration and distance. B is simpler and needs no separate recommendation logic.

## Comparison criteria

Both options require checked route descriptions. The benefit of a questionnaire is not established. Specialists still need to estimate production.

## What to test before production

Check whether intended users can choose a route from cards. If information is missing, improve the cards before developing a questionnaire.

## Decision and open questions

Test option B first. This is a recommendation, not approval to build. The client confirms the decision and budget.

## Sources and adaptation

- 18F, U.S. General Services Administration: [Design hypothesis](https://raw.githubusercontent.com/18F/methods/main/_methods/design-hypothesis.md). CC0 1.0 Universal.
- 18F, U.S. General Services Administration: [Design studio](https://raw.githubusercontent.com/18F/methods/main/_methods/design-studio.md). CC0 1.0 Universal.

Adapted from 18F’s Design hypothesis and Design studio methods and Keiss Media’s earlier worksheet. Workshop instructions were removed; production constraints and decision records were added.