# Digital project brief

Keiss Media · Version 1.0 · 15 October 2026

If an answer is unknown, say so. You do not need to complete every field before a first conversation.

## Business need

[What is happening and what needs to change? Do not start with a preferred solution.]

## Audience and intended action

[Who is it for? What should someone understand or do? What research supports this?]

## Facts and assumptions

[Separate verified information with sources, assumptions and open questions.]

## Deliverables and boundaries

[What should be delivered? What is excluded for now? The format can remain undecided.]

## Constraints and available material

[Deadline and its reason, budget if known, existing assets, platforms and required approvals. Mark unknowns explicitly.]

## People and next decision

[Who supplies information, who approves decisions and what needs deciding next?]

## Sources and adaptation

- 18F, U.S. General Services Administration: [Design hypothesis](https://raw.githubusercontent.com/18F/methods/main/_methods/design-hypothesis.md). CC0 1.0 Universal.

An extension of Keiss Media’s existing worksheet informed by 18F’s design hypothesis method. Added client, decision and constraint fields. This is not an official 18F form.