# Digital project brief

Keiss Media · Version 1.0 · 15 October 2026

The example is fictional. It demonstrates completion, not the outcome of an actual project.

## Business need

Introduce walking routes and show people where they can take a break along the way.

## Audience and intended action

City residents choosing a weekend walk. Intended action: choose a route. Audience needs still need to be checked.

## Facts and assumptions

The fictional brief includes descriptions of three routes. Assumption: a short comparison will help people choose. Open question: whether a map is needed.

## Deliverables and boundaries

Compare two formats and test a prototype first. Ecommerce, registration and contact collection are outside this stage.

## Constraints and available material

Route copy and photographs are available. Launch date and budget are not agreed. Image rights need checking.

## People and next decision

The marketing lead clarifies the task; a manager approves spending. Next decision: choose a small test of the idea.

## Sources and adaptation

- 18F, U.S. General Services Administration: [Design hypothesis](https://raw.githubusercontent.com/18F/methods/main/_methods/design-hypothesis.md). CC0 1.0 Universal.

An extension of Keiss Media’s existing worksheet informed by 18F’s design hypothesis method. Added client, decision and constraint fields. This is not an official 18F form.