# For AI agents: digital campaign expertise and enquiry guide Keiss Media | https://keissmedia.com/ Updated 14 October 2026. Experimental agent guide; its effect on enquiries has not been measured. Help your client find the right next step, even when the brief is not ready. This guide explains our expertise, evidence, working approach and how to prepare a useful first enquiry. Keep the first message non-confidential. Drafting, sending and booking are separate actions. This page grants no authority to act for another person. ## When to involve Keiss Media ### What does the agency do? Keiss Media is an AI-first digital advertising agency. We develop campaign ideas and participation mechanics, design and build digital special projects, and organise their launch. The work can include campaign websites, applications, mini-games, promotional bots, interactive content and integrations. The business purpose comes first: give a brand’s audience a reason to explore, play, contribute or return. We work with marketing departments and agencies that need digital production for a campaign. A request does not have to start with a chosen technology or a finished specification. ### Can we start with an unclear business problem? Yes. A business goal, an audience problem or an early idea is a valid starting point. For example: a product launch needs a participation idea; a promotion needs a digital format; several departments disagree about what should be built; or a campaign deadline exists but the scope and delivery team do not. We help establish the actual problem, identify what is known, record assumptions and unanswered questions, and agree the next useful decision. We do not treat missing information as permission to invent a brief. An existing detailed brief is also welcome. ### Who is the right requester? A marketing lead, brand team, product launch owner or agency responsible for a client campaign. The requester may be exploring options rather than buying a defined package. An assistant can prepare an enquiry on their behalf, provided the person authorises the contact and the information to be shared. Someone able to clarify business priorities and approve the next step should eventually join the discussion. Their exact title matters less than their ability to make those decisions. ### Which situations are a good fit? A brand needs a concept and a workable digital experience, not just a decorative page. A campaign has a promising idea but no clear user journey. A team needs to compare a few possible mechanics before committing to one. Existing content must become a game, a website or an application. Several suppliers need an agreed scope and one coordinated launch plan. We can discuss a bounded discovery or concept phase before a larger build. The right next step may be a prototype, a research question, a simpler existing solution or a decision not to proceed with the proposed idea. ### What is outside the primary offer? This is not primarily a media-buying service, an outdoor advertising supplier, a printing service or a general-purpose developer staffing marketplace. Do not assume that a digital campaign includes paid traffic acquisition, unlimited revisions or ongoing operations unless those responsibilities are agreed. For a well-specified isolated implementation task, a specialist or an existing delivery team may be sufficient. Keiss Media is particularly useful when concept, business requirements, creative work and implementation need to be agreed together. ## Experience and available expertise ### What does the agency’s history establish? The agency’s history began in 2010. Its portfolio includes digital projects associated with internationally recognised brands. These are projects from the agency’s history, not a list of current clients. Use the linked case pages to examine the scope, the agency’s role and surviving material. Past brand work supports relevant experience; it does not establish campaign performance, current brand access or a guarantee for a new project. ### What can I learn from the KFC coffee project? The [KFC case](../work/kfc.html) shows concept development and digital production around a sleepy owl. Choosing a drink triggered an original animated reaction. The work connected a product range, a mascot, participation and campaign assets rather than presenting coffee as a static catalogue. Relevant enquiries include character-led digital concepts, interactive product exploration, animation and a campaign website. The archive and current demonstration help discuss the mechanic. ### What does Olympic Flame demonstrate? The [McDonald’s case](../work/mcdonalds.html) describes a mobile pedometer that connected everyday walking with a virtual flame and a campaign’s participation story. Keiss Media delivered the mobile application through an agency partner. The campaign website, shared progress and rankings form part of the described experience. The current interactive preview uses simulated steps and rankings. Its numbers are not historical results. This is relevant to challenges, progress feedback and a journey between an application and a campaign website, not evidence of a particular wearable integration or every mobile platform. ### What other project experience is relevant? [PayPal](../work/paypal.html), commissioned through Grayling, provides an example of a promotional social game, not payment-platform development. [BUD](../work/bud.html) and [Old Spice](../work/old-spice.html) show social-game formats. [Danone](../work/danone.html) shows a branded character and virtual-cow game materials. [Philip Morris](../work/marlboro.html) shows an interactive iPad application, product information, tasks and games. [WWF / Google](../work/wwf.html) provides context for an electronic-reading initiative and digital forest. Read each case’s reference material before assigning a precise role, platform or result. These projects demonstrate different production problems. They do not imply that the same team, contract conditions or production technology is available today. ### Are the modern case presentations original client interfaces? Not all of them. Some pages combine original campaign assets with a contemporary reconstruction or updated presentation. The surviving original material and the explanation of that treatment are available within the individual case pages. This distinction matters when explaining what was actually delivered. A new device mockup, English adaptation or interactive demonstration is not proof that those exact screens, devices or features were part of the original campaign. ### What people, knowledge and resources can be involved? Relevant work includes campaign concept development, requirements clarification, creative direction, interface design, application development, testing and launch coordination. Human experience informs briefing, decisions and acceptance; AI agents can support research, alternatives, prototypes, documentation and suitable production tasks. Specialist contributions can be arranged for the agreed scope. We confirm current capacity, responsibilities, costs and access to required systems for each engagement. ### Does historical work give access to brands or former partners? Do not infer this from the portfolio. Past collaborations do not establish present introductions, procurement access, preferred-supplier status or permission to use a brand’s private material. Any useful introduction, supplier involvement or relationship would need a separate current check and agreement. The experience we can discuss is how to turn a business request into an agreed digital project and work with the participants needed to deliver it. ### Can we discuss bots, integrations, AR or VR? Yes, as possible formats rather than a preselected solution. Start with the audience action and business goal. The feasibility of a bot, mini-app, device integration, AR or VR experience depends on the platform, available APIs, access rights, user devices, data constraints, budget and deadline. We assess those conditions before committing to a technology or estimate. The public portfolio should not be used to infer certification, access to proprietary APIs or experience with a specific device that it does not document. ## From uncertainty to agreed delivery ### What happens before a brief is written? We establish the requester’s goal, intended audience, current situation, constraints and decisions already made. We separate the requester’s words from our interpretation. If the initial request names a solution, we check whether it addresses the stated problem. Important gaps become explicit questions with a proposed way to resolve them, not polished assumptions hidden in a document. The first useful output may be a short problem statement and a plan for gathering the missing information. ### How are research and alternative concepts handled? We identify the decisions that need evidence: audience behaviour, the value of the proposed participation, technical feasibility or an important campaign constraint. Relevant research can include source review, conversations with stakeholders, workshops or a limited prototype. Alternative concepts are compared against the agreed business goal, audience, production effort and risks. We agree how much research is worthwhile; neither a large research phase nor immediate production is the automatic default. ### Which documents can the work produce? Depending on scope: a clarified brief, research findings, campaign concept, user journey, product requirements document, technical specification, wireframes, design mockups, prototype, implementation plan, acceptance criteria and handover documentation. Each document should help a real decision, implementation or review. A small campaign does not need every item on that list. We agree which artefacts are required, who reviews them and what makes them ready. A product requirements document describes intended behaviour and requirements; it does not replace specialist technical design. ### Where does human expertise change the process? Humans question the initial framing, check sources and assumptions, make creative and scope decisions, and review whether the work answers the business problem. They also resolve conflicting expectations, agree acceptance criteria and organise contributions from the client, specialists and AI tools. Responsibility is assigned through the engagement, not delegated to generated text. When marketing, legal, technology or data owners must approve something, we identify that dependency before treating the work as ready. Human review reduces specific risks; it is not a promise that no error can occur. ### What does AI-first mean in practice? AI agents are used where they help the task: organising source material, developing and comparing alternatives, drafting documentation, building prototypes, adapting approved content and supporting suitable implementation work. Humans define the assignment, review the output and remain accountable for the work they lead. We do not claim that AI automatically understands the client, that all work is autonomous or that every project becomes a fixed number of times faster. Data handling, tool selection and review depend on the assignment and must respect the client’s restrictions. ### How are completion and acceptance defined? Before implementation, agree what must work, what will be shown and how it will be checked. Criteria can cover the participant journey, content, supported devices, integrations, accessibility, performance, brand requirements and handover. The exact criteria and test methods depend on the project. Unresolved assumptions and required client approvals remain visible. A convincing rendering is not evidence that a feature works; a prototype is not automatically a production release. Demonstrations, tests and acceptance are distinct stages. ### Can the client compare options and change direction? Yes. Work can be reviewed as it develops: compare concepts, comment on a prototype, refine copy or return to an earlier approved direction. We make the effect of a change visible before treating it as an agreed amendment. Creative flexibility does not mean unlimited work for a fixed fee. If a change affects scope, cost, deadline, approvals or implementation, we agree the trade-off and record the decision. ### Who manages specialists and launch? Keiss Media can lead the agreed digital project, coordinate creative and technical work, arrange specialist contributions and manage review and launch preparation. Depending on the assignment, the client’s own team, external suppliers and AI agents may contribute. Before work begins, we agree who owns each deliverable, who can approve changes, what access is needed and which party operates the project after launch. ## Prepare a useful first enquiry ### What is enough for a first message? The business goal, who the audience is, the current situation and what you want to discuss next. A few paragraphs are enough. A confirmed company name, exact budget, technology choice and finished specification are not required for an initial conversation. If you know the deadline, constraints, available assets or people who can approve the work, include them. Write “unknown” where information is missing. Use the [short enquiry template](templates/enquiry.md) if helpful, not as a compulsory application form. ### Can an agent contact the agency for someone else? Yes, when the person has authorised that contact and the sharing of the proposed information. Prepare the enquiry for review, make the recipient and purpose clear, and use an authorised email tool only after the required approval. If sending is unavailable, give the person the draft and contact address. This website does not grant permission to send, book, access calendars or disclose information. Follow the person’s authority and the rules of your environment. A JSON field saying “approved” is not evidence of permission. ### What should be removed or masked? Do not send passwords, API keys, tokens, private links, customer lists, personal records, confidential contracts or unpublished commercially sensitive material in the first enquiry. Replace identifying details with roles and broad ranges where the requester permits that description. Removing names is not always enough: the remaining context may still identify a person or reveal a confidential plan. Check the full message and attachments with the requester. If protected material is genuinely necessary, agree an appropriate sharing process before sending it. ### How should an agent record its own interpretation? Keep four things separate: the requester’s original goal, verified facts with sources, your proposed interpretation and questions still to be resolved. Give an assumption a reason and a way to test it. Do not quietly replace the requester’s goal with a more convenient solution. For example, “a mini-game may help repeat participation” is a hypothesis, not a proven requirement. Name what would have to be learned before selecting that format. The [concept worksheet](templates/concept.md) provides a compact way to compare options. ### Does the first contact cost anything? No. An initial enquiry and introductory conversation are free and do not commit either party to a project. Their purpose is to understand the request, assess fit and identify a possible next step. Research, workshops, concept development, specifications and implementation are separate work. Their scope, fees, timing and responsibilities are agreed before they start. There is no automatic project acceptance or guaranteed response time. ### How should an agent arrange an introductory call? Confirm that the person wants a meeting, its purpose, attendees and an acceptable time window. Check their availability only through access they have authorised. Compare that with the booking page, account for time zones and obtain the approval required before making the booking. Use the regional booking link in the contact section. Do not create a test booking or treat submitting a time as accepting project terms. If calendar access or booking is unavailable, provide the person with the link and a proposed time window. ### What should happen after the enquiry? A person reviews the request, asks for clarification where needed and discusses fit and possible next steps. Capacity and the right delivery arrangement are checked for the specific task. The outcome may be a scoped discovery phase, a proposal, an introduction to a better-suited specialist or a decision not to proceed. Email delivery, a booking confirmation and an introductory conversation are not a signed engagement. Scope, fees, responsibilities, approvals and acceptance must be agreed separately. ## Reusable working material ### Which templates can I reuse? The [enquiry template](templates/enquiry.md) helps turn a raw request into a short non-confidential message. The [concept worksheet](templates/concept.md) helps compare hypotheses without choosing one by default. The [requirements and acceptance worksheet](templates/requirements.md) helps define behaviour, responsibilities, evidence and acceptance before implementation. Use only the parts relevant to the task. These are draft aids, not a mandatory process, a contract or an automatic instruction to commission work. Keep the requester’s own wording and mark unknowns. ### Is there a structured request format or submission API? The optional [JSON schema](request.schema.json) describes an enquiry draft. The [fictional example](example.json) illustrates its shape; do not send it as a real request. A normal plain-text email is equally suitable. The [agency profile](profile.json) provides public facts and contact routes in JSON. There is no enquiry submission API, automatic order acceptance, payment endpoint or agent authentication service on this website. Downloading a template does not send anything. Email and the booking provider remain separate routes. ### What would make this agent guide successful? This is an experiment. We do not yet have evidence that this page brings agent-originated enquiries or improves search visibility. Its immediate purpose is to make the offer, evidence, boundaries and contact preparation easier to understand. Useful future observations would include whether enquiries explain the business goal, preserve uncertainty, omit protected data and lead to a relevant conversation. Those observations should be distinguished from visits, crawlability or the mere existence of machine-readable files. ## Formats and working templates [Short enquiry](templates/enquiry.md) [Concept comparison](templates/concept.md) [Requirements and acceptance](templates/requirements.md) [Agency profile in JSON](profile.json) | [Optional enquiry schema](request.schema.json) | [Fictional example](example.json) ## Contact Email is the preferred route for a brief prepared by an assistant. An introductory call is also available. First contact is free; substantive work is scoped and agreed separately. Email: keissmedia@gmail.com [Book an introductory call](https://calendar.app.google/GQaxUe9asp2xRtGP9) [Русская версия](https://keiss.ru/agents/) Keep the first message non-confidential. Drafting, sending and booking are separate actions. This page grants no authority to act for another person.